Lux Body Wash Promotion 2010

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‘Blue Chilli Promotions was established in 1994 and with much development is one of the leading promotional agencies in South Africa. Blue Chilli, a preferred supplier to Unilever, was assigned the Lux Body Wash campaign to assist in its national relaunch throughout stores in South Africa’

‘more than just soft, Liquid silk soft’

‘The Lux Body Wash Campaign was launched at the end of April, running across the country in over 250 stores. The store universe, for this campaign, consists of SPARS, PICK n PAYS, CLICKS and DISCHEMS. Over 458 Lux Beauty Ambassadors targeted these stores in April and will be promoting until the end of October 2010. The ambassadors function is to hand out trial packs (Lux Body Wash Sample, Advice card and Loofa) in all stores for the duration of the campaign, whilst educating the consumer. In Pick n Pays, Clicks and Dischems a gift will be given out with every purchase of 2 x 200ml Lux Body Wash. All the above will ensure the relaunch is at the top of all consumers minds as they enter the store and will aid in the successful execution of the Lux Body Wash Adoption Strategy – converting Soap bar users into using Lux Body Wash as part of their daily routine.’

What’s new?

Sleeved packaging which is a global first
New formulation = increased frangrance
All new liquids strategy

Soft Skin Range: – for smooth and delicious skin

Touch Me (200ml & 400ml)
Kiss Me (200ml & 400ml)
Taste Me (200ml & 400ml)

Refreshed Skin Range: – for revived and refreshed skin

Shake Me Up (200ml & 400ml)
Wake Me Up (200ml & 400ml)
Power Me Up (200ml)

Fragrant Skin Range: – for provocatively fragranced skin

Enchanting Charm (200ml & 400ml)